YouTube Influencer: How Source Credibility and Information Quality Influence Destination Image and Visit Intention of Young Travelers?

This study aims to analyze the effects of YouTube influencers’ source credibility and information quality platform on destination image young travellers’ intention visit a destination. Stimulus-organism-response (SOR) theory was adopted develop tested research model. applied quantitative approach where primary data collected through online surveys 198 subscribers who had watched examined channels’ content. The PLS-SEM technique utilized assess structural model in study. results this show that significant positive effect quality, image, intention. positively affected but did not directly impact Furthermore, significantly mediates enriches literature relationships among credibility, how these could influence an emerging country like Indonesia.
 Keywords— Destination Image; Information Quality; Source Credibility; Visit Intention: Influencer; Young Travelers.